The Best Ways to Generate Leads For Your Roofing Business

Marketing for roofing services is a difficult proposition. Most prospects are not aware of the many advantages offered by a roofing company and therefore, have no clue as to where to find the information they need. That said, a simple Internet search would return a number of relevant authority sites that provide the kind of information that a new customer needs. For example, authority sites such as Merchant Circle, Super Pages and Yellow Pages will provide lead generation potential for any roofing company based on the business they represent, the expertise they offer and the quality of their service.
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Once the prospective customer has found an authority site that they trust and found some basic information about the industry as well as the kind of service they desire, there are a number of other marketing tactics that can be used effectively to generate leads. For example, a roofing industry blog is a great way of communicating with your prospective customers in a professional manner. By keeping your website updated with regular posts and content, you are guaranteed of gaining the trust of your readers. In addition to this, some of the most popular social networking and bookmarking websites such as Twitter and Digg also allow you to include a short description about your company’s services as well as a link to your website.
Another great idea is to create a Twitter account which will help you interact with customers in a more personal fashion and you can use it to promote your website as well. As roofing companies struggle to survive in today’s market, customers are more likely to seek out online reviews and testimonials to help them make a decision as to which contractor to hire. By providing customers with honest online reviews, you are increasing the likelihood that they will trust you and view you as a reputable professional. This is especially true if you are able to provide them with leads via social media. When combined with a website, blogs and customer testimonials, a great review or testimonial can generate tons of leads for your company, whether you are a roofing company or a remodeling contractor.